Terms of Service

1. Description of Services

tribly.ai provides a cloud-based operating system for retail and related businesses, which may include customer and visit capture, staff workflows, call and follow-up queues, field-sales logging, Meta Lead Ads ingestion, outreach campaigns (including SMS/WhatsApp/call workflows through configured providers), analytics and reporting, AI-assisted summaries and insights, imports/exports, billing, and related features described on our website, order form, or in-product documentation.

We may modify, add, suspend, or discontinue features with reasonable notice where practicable. Beta, preview, or experimental features are provided 'as is', may be changed or withdrawn at any time, and may have reduced support, reliability, or security commitments.

We do not provide legal, tax, accounting, employment, credit, healthcare, or other regulated professional advice. Outputs, reports, and AI suggestions are tools for your internal business use and require your independent verification.

2. Eligibility and accounts

• You must be at least eighteen (18) years old and capable of entering into a binding contract under Indian law.
• You must provide accurate registration, business, tax, and contact information and keep it current.
• You are responsible for all activity under your account and for users you invite (owners, managers, staff, administrators), including their compliance with these Terms, the Privacy Policy, and applicable law.
• You must keep credentials confidential, use appropriate access controls, and promptly notify us of unauthorised access or suspected compromise.
• We may refuse, suspend, or limit accounts that appear fraudulent, abusive, underage, or non-compliant with law or platform policies.

3. Subscriptions, fees, taxes, and payment

Paid subscriptions are billed according to the plan, order form, invoice, or in-product pricing presented at signup or renewal. Fees are exclusive of applicable taxes, including GST, unless expressly stated otherwise. You are responsible for taxes arising from your purchase, except taxes based on our net income.

Unless otherwise agreed in writing, subscriptions renew automatically for successive terms at then-current pricing. You may cancel renewal in accordance with your plan terms before the renewal date.

Late or failed payments may result in suspension or restriction of access after reasonable notice. We may charge interest or recovery costs on overdue amounts as permitted by law and your order form.

Refunds, if any, are governed by the specific plan or enterprise agreement. Except as required by mandatory law, fees already paid are non-refundable.

Trial or promotional access may be modified or ended at our discretion and may convert to a paid plan only if you expressly agree or as stated in the trial offer.

4. Acceptable use

You agree not to, and not to permit others to:

• Use the Services for unlawful, fraudulent, harassing, defamatory, discriminatory, or infringing activities.
• Upload, process, or disclose personal data without a lawful basis, required notices, and other obligations under the IT Act, SPDI Rules (where applicable), DPDP framework (as applicable), and other law.
• Send unsolicited commercial communications in violation of the TRAI Telecom Commercial Communications Customer Preference Regulations, 2018 (as amended, including 2025 amendments), DND/DNC preferences, template/header/registration requirements, or messaging-provider rules.
• Use Meta, Google, WhatsApp, SMS, or other integrations in ways that violate their Platform Terms, Developer Policies, Acceptable Use Policies, or Privacy Policies.
• Submit health, biometric, children's, or other high-risk data the Services are not designed to support, unless expressly agreed in writing with appropriate safeguards.
• Attempt to bypass security, access controls, rate limits, encryption, or audit mechanisms; reverse engineer the Services except where mandatory law permits; introduce malware; or interfere with availability.
• Perform penetration testing or security scanning without our prior written consent.
• Resell, sublicense, or white-label the Services except as expressly authorised in an enterprise agreement.
• Misrepresent your identity, organisation, or authorisation when connecting Google, Meta, or other third-party accounts.

5. Customer Data, privacy roles, and DPA

You retain ownership of data you or your users submit to the Services ('Customer Data'), excluding our software, models, templates, aggregations that cannot reasonably identify an individual, and intellectual property.

You grant tribly.ai a limited, worldwide licence to host, process, transmit, display, and create necessary technical copies of Customer Data solely to provide, secure, support, and improve the Services, prevent abuse, and comply with law.

For most store-operational and end-customer data, you act as Data Fiduciary (or body corporate, as applicable) and tribly.ai acts as your Data Processor/service provider on documented instructions. For our own account, billing, website, security, and support data, we act as Data Fiduciary/body corporate. Details are in the Privacy Policy.

You are solely responsible for the accuracy, legality, and appropriateness of Customer Data, including obtaining valid consent or another lawful ground, honouring rights requests, and ensuring imports and Meta/Google-sourced data were lawfully obtained.

Our Privacy Policy describes how we handle personal data. Where we process personal data on your behalf, a Data Processing Agreement (DPA) or equivalent terms in an enterprise order may apply and, if executed, forms part of these Terms.

You must not submit passwords of third parties, payment-card PANs, or unnecessary sensitive data into free-form notes, AI prompts, or imports.

6. Outreach, TRAI, and messaging compliance

If you use calling, SMS, WhatsApp, email, or campaign features, you are the Principal Entity (or equivalent) responsible for content, recipient selection, timing, frequency, consent, and preference management.

You must maintain required registrations (including headers, templates, telemarketers, and consent records where applicable), honour DND/DNC and opt-outs, and stop relying on inferred consent when the underlying relationship ends where TRAI rules so require.

We may block, rate-limit, suppress, or suspend outreach that appears non-compliant, abusive, or harmful to recipients, providers, or the Services, and may preserve evidence for investigations or legal requests.

7. Meta Platform and Lead Ads

By connecting a Facebook Page or enabling Lead Ads features, you authorise us to request and use Meta permissions necessary to list Pages, read basic engagement information, manage leadgen webhook subscriptions, and retrieve lead data (currently including pages_show_list, pages_read_engagement, pages_manage_metadata, and leads_retrieval, which may change as Meta's APIs evolve).

You represent that you are authorised to connect the Page, that lead forms and ads comply with Meta Advertising Standards and Platform Terms, and that leads will be used only for the purposes disclosed to the lead and permitted by Meta and applicable law.

You must not sell Meta Platform Data, use it for undisclosed profiling or advertising unrelated to the disclosed purpose, share it with another customer, or retain it longer than allowed by Meta terms, our Privacy Policy, and your legal obligations.

You must provide an accessible way for users to request correction or deletion of Platform Data and cooperate with Meta deletion or update requests. Disconnecting a Page stops future webhooks after unsubscription but does not automatically delete imported workspace records; deletion must be requested as described in the Privacy Policy.

Your use of Meta features is also subject to Meta Platform Terms (https://developers.facebook.com/terms), Meta's Privacy Policy (https://www.facebook.com/privacy/policy/), and applicable product terms. Meta may suspend or revoke access; we are not liable for Meta outages, policy enforcement, or API changes.

8. Google services, Gemini, and Limited Use

AI features may send prompts and necessary context to Google's Gemini API. Context may include questions, store names, aggregated or scoped metrics, and user-entered notes. You must minimise personal and confidential data in prompts.

Google's treatment of prompts and responses depends on the applicable Google service tier and terms (including unpaid versus paid Gemini terms). You acknowledge that unpaid tiers may allow Google to use content to improve products and that human review may occur under Google's published terms. Prefer configurations and practices that avoid submitting unnecessary personal data.

If Google OAuth or Google API scopes are enabled, our use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including Limited Use requirements: use only to provide or improve prominent user-facing features; no sale; no advertising use; no transfers to data brokers; no creditworthiness determinations; and human access only with affirmative permission or as needed for security, legal compliance, or permitted aggregated internal operations.

Your use of Google features is also subject to Google APIs Terms of Service, the Google API Services User Data Policy (https://developers.google.com/terms/api-services-user-data-policy), Gemini API Additional Terms (https://ai.google.dev/gemini-api/terms), and Google's Privacy Policy (https://policies.google.com/privacy). Google may change or revoke APIs; we are not liable for Google outages or policy enforcement.

9. AI-assisted features

AI outputs are probabilistic and may be incomplete, outdated, or incorrect. They are not decisions producing legal or similarly significant effects without your human review.

You must review AI outputs before acting and must not use them unlawfully, discriminatorily, or as the sole basis for sensitive decisions about individuals.

We may use aggregated or de-identified operational signals to improve reliability and safety of AI features, subject to the Privacy Policy and applicable Google terms for prompts sent to Google.

10. Intellectual property

tribly.ai and its licensors own all rights, title, and interest in the Services, software, documentation, models, templates, trademarks, and branding, excluding Customer Data and third-party materials.

Subject to these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to use the Services for your internal business purposes during the subscription term.

Feedback you provide may be used by us without restriction or compensation to improve the Services.

You must not remove proprietary notices or use our marks except as needed to identify authorised use of the Services.

11. Confidentiality

Each party may receive confidential information from the other. The receiving party will use confidential information only to perform under these Terms and protect it with at least reasonable care.

Confidentiality obligations do not apply to information that is public without breach, independently developed, rightfully received from a third party without duty of confidence, or required to be disclosed by law (with notice where legally permitted).

12. Security and cyber incident cooperation

We implement reasonable security practices appropriate to a B2B SaaS platform, as further described in the Privacy Policy. You remain responsible for configuring roles, reviewing user access, securing endpoints, and protecting credentials.

You must promptly notify us of suspected security incidents involving the Services. We may notify CERT-In and other authorities of reportable cyber incidents as required by law, and may notify you without undue delay where your Customer Data is affected.

You must not intentionally introduce vulnerabilities or share access tokens, encryption keys, or production credentials in support tickets or public channels.

13. Third-party services and subprocessors

The Services may integrate with third-party platforms (including Meta, Google, messaging gateways such as configured SMS/WhatsApp providers, payment processors, hosting providers, and email delivery). Your use of those services is governed by their terms and privacy policies. We are not responsible for third-party acts, omissions, downtime, or policy enforcement.

Enabling an integration constitutes your authorisation for us to exchange the data necessary to deliver that integration, subject to the Privacy Policy and required notices/consents.

We may use subprocessors to host and operate the Services under confidentiality and security obligations. Material changes to core subprocessors may be notified through the Privacy Policy, website, or account communications where required.

14. Service availability and support

We use commercially reasonable efforts to maintain availability of the Services but do not guarantee uninterrupted or error-free operation. Scheduled maintenance will, where practicable, be communicated in advance.

Support channels and response targets depend on your subscription tier or enterprise agreement. Support does not include custom development, third-party platform remediation, or legal compliance advice.

15. Disclaimers

To the maximum extent permitted by applicable law, the Services are provided on an 'as is' and 'as available' basis. We disclaim all warranties, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, quiet enjoyment, and non-infringement.

We do not warrant that AI-generated insights, analytics, recommendations, or reports are accurate, complete, or suitable for any particular decision. You are responsible for verifying outputs before relying on them for legal, financial, operational, or employment decisions.

We do not warrant continuous availability of Meta, Google, telecom, or payment networks, or that those providers will continue to permit the integrations as configured.

16. Limitation of liability

To the maximum extent permitted under Indian law, neither party will be liable for indirect, incidental, special, consequential, punitive, or exemplary damages, including loss of profits, revenue, goodwill, business opportunity, or data, even if advised of the possibility.

Subject to the foregoing, tribly.ai's aggregate liability arising out of or relating to these Terms or the Services will not exceed the total fees paid by you to tribly.ai for the Services in the twelve (12) months preceding the event giving rise to the claim, or INR 1,00,000 (one lakh), whichever is greater.

Nothing in these Terms limits liability that cannot be limited under applicable law, including liability for fraud, wilful misconduct, or death or personal injury caused by negligence where such limitation is prohibited.

17. Indemnification

You will defend, indemnify, and hold harmless tribly.ai and its directors, officers, employees, and agents from claims, damages, losses, and expenses (including reasonable legal fees) arising from: (a) Customer Data or your use of the Services in violation of these Terms or applicable law; (b) your breach of privacy, TRAI, Meta, Google, or messaging-provider obligations; (c) your communications to end customers; or (d) your violation of third-party rights.

We will promptly notify you of claims and cooperate reasonably in defence. We reserve the right to assume exclusive defence and control of any matter subject to indemnification, at your expense if you are the indemnifying party.

18. Suspension and termination

• You may stop using the Services and cancel your subscription as provided in your account or order form.
• We may suspend or terminate access immediately for material breach, non-payment, security risk, unlawful use, platform-policy violations (including Meta/Google), or legal requirement, with notice where practicable.
• Upon termination, your licence ends. We will delete or return Customer Data in accordance with the Privacy Policy and applicable agreement, subject to legal retention, backups, and suppression/opt-out records.
• You remain responsible for exporting needed data before termination. Sections that by nature should survive (including payment, confidentiality, IP, privacy/data roles, Meta/Google obligations, disclaimers, limitation of liability, indemnity, and governing law) survive termination.

19. Regulatory and platform compliance

Each party will comply with applicable laws, including the IT Act, 2000; SPDI Rules where applicable; DPDP Act/Rules as commenced; CERT-In directions; tax laws; and sector-specific regulations relevant to your use of the Services.

You are responsible for compliance with TRAI regulations, Meta Platform Terms and policies, Google API and Gemini terms and Limited Use requirements, and messaging-provider rules when using related features.

We may cooperate with lawful requests from government authorities under the IT Act and other statutes, and may disclose information when required by law, court order, or CERT-In direction, as further described in the Privacy Policy.

If a change in law or provider policy makes continued provision of a feature unlawful or commercially impracticable, we may modify or discontinue that feature and will use reasonable efforts to notify you.

20. Governing law and dispute resolution

These Terms are governed by the laws of India. Subject to mandatory consumer-protection provisions that cannot be waived, courts at Bengaluru, Karnataka shall have exclusive jurisdiction over disputes arising from these Terms.

Before initiating formal proceedings, the parties will attempt in good faith to resolve disputes through escalation to senior representatives within thirty (30) days of written notice.

Nothing prevents either party from seeking interim injunctive relief from a court of competent jurisdiction to protect intellectual property, confidential information, or security of the Services.

21. General provisions

• These Terms, together with the Privacy Policy, order form, and any DPA, constitute the entire agreement between the parties regarding the Services and supersede prior proposals on the same subject.
• If any provision is held invalid, the remaining provisions remain in effect.
• Failure to enforce a provision is not a waiver of the right to enforce it later.
• You may not assign these Terms without our prior written consent; we may assign in connection with a merger, acquisition, corporate reorganisation, or sale of assets.
• We may update these Terms by posting a revised version with a new 'Last updated' date and providing notice where required. Material changes affecting paid subscriptions will be notified to account administrators with reasonable advance notice where practicable. Continued use after the effective date constitutes acceptance, except where additional consent is required by law.
• Notices to tribly.ai: legal@tribly.ai and [Registered office address], India. Notices to you: the email associated with your account.
• Force majeure: neither party is liable for delays or failures caused by events beyond reasonable control, including natural disasters, war, terrorism, labour disputes, internet/provider outages, government actions, or epidemics, provided the affected party uses reasonable efforts to mitigate.

22. Contact

Questions about these Terms: legal@tribly.ai · support@tribly.ai

Privacy and data rights: privacy@tribly.ai

Tribly Technologies Private Limited · [Registered office address], India